
Where the industry's most influential come to mingle. WOW reimagines luxury swim week as an intimate, ultra-exclusive experience at SLS LUX Brickell.
An ultra-exclusive gathering where haute couture meets holistic health. We curate 30–50 elite designers — not 200+ — ensuring every collection receives the spotlight it deserves.
Our signature runway concept celebrates divine excellence in fashion. International supermodels from the world's top agencies walk a 90ft high-gloss runway over the SLS rooftop pool.
5% of proceeds support ocean conservation. We champion designers using recycled ocean plastics, organic textiles, and regenerative materials — every element reflects our commitment.
“Not just another swim week — an ultra-luxury experience where divine excellence meets conscious fashion.”
C-suite executives from luxury fashion houses, elite boutique owners, and decision-making buyers from the world's most prestigious retailers.
International supermodels, Grammy-winning artists, A-list actors, and cultural influencers who define global trends in fashion and wellness.
World-renowned biohacking experts, longevity physicians, and high-net-worth individuals investing $50K+ annually in health optimization.
What unites WOW attendees isn't just success — it's a commitment to excellence, wellness, and positive impact. True luxury means honoring our bodies, communities, and planet.
Philippe Starck's iconic Miami masterpiece — the only luxury all-suite hotel in Brickell and the exclusive home of WORLD OF WELLNESS™ during Miami Swim Week.
Our exclusive venue features an 8ft × 90ft high-gloss runway over the outdoor pool, a 20ft × 10ft 4K LED video wall, VIP suites, branded cabanas, and intimate event spaces — all designed for an ultra-premium experience.
805 South Miami Ave, Miami, FL 33130
Explore SLS LUX Brickell →



Every room is a luxurious suite masterfully designed by Yabu Pushelberg. Hotel guests enjoy priority access to rooftop events, wellness activations, and seamless transitions between runway shows, panels, and after-parties.
Elite runway talent from Paris, Milan, New York — the same faces gracing Vogue covers.
Chart-topping musicians delivering live sets at exclusive VIP events and closing celebrations.
World-renowned DJs who headline Tomorrowland and Ibiza's most exclusive clubs.
Live painters, performance artists, and installations transforming SLS LUX into an immersive experience.
A-list social media personalities with combined followings reaching hundreds of millions.
Cirque-style performers, aerialists, and dancers creating magical moments throughout the venue.
Exclusive meet-and-greets, backstage access, private dinners, and intimate after-party moments.
Complete talent lineup to be announced Spring 2026. VIP ticket holders receive exclusive early access.
Five days of curated luxury experiences where fashion, wellness, and culture converge at SLS LUX Brickell.
Curated collections of 30-50 exclusive designers showcasing haute couture swimwear and premium activewear on an 8ft × 90ft high-gloss runway, with 4K LED walls and international supermodel talent from the world’s top agencies.
Sunrise yoga by the pool, guided meditation, breathwork, sound healing ceremonies, and transformative wellness workshops led by world-renowned practitioners and celebrity wellness experts.
Experience cutting-edge wellness tech: cryotherapy, red light therapy, IV therapy, hyperbaric oxygen, neurofeedback, molecular hydrogen, and PEMF therapy—curated by leading longevity experts.
A curated marketplace featuring eco-conscious swimwear, clean beauty, organic wellness products, and sustainable lifestyle brands. Connect directly with innovative founders creating the future of conscious luxury.
Thought-provoking panels, fireside chats, and keynotes featuring industry visionaries, celebrity wellness advocates, tech innovators, and sustainability pioneers shaping the future of fashion and wellness.
Beach cleanups, marine education, sustainable material workshops, and partnerships with leading conservation organizations. 5% of proceeds support ocean preservation initiatives.
Discover and experience the finest in clean, non-toxic beauty. Professional treatments, product showcases, and consultations with leading clean beauty brands and dermatological experts.
Grammy-winning artists, internationally acclaimed DJs, live musical performances, and curated entertainment experiences throughout the week featuring world-class talent.
Exclusive networking receptions, private dinners, designer meet-and-greets, media events, and curated experiences designed for C-suite executives, buyers, and industry leaders.
Experience farm-to-table excellence with organic, locally-sourced, plant-forward cuisine created by celebrity chefs at our exclusive wellness cafés and luxury catering experiences.
Immersive exhibitions by acclaimed artists, live painting performances, sustainable sculpture gardens, and interactive digital art experiences throughout the venue.
VIP-only evening celebrations featuring celebrity DJs, international supermodels, live performances, and curated experiences at Miami’s most exclusive venues with the fashion and wellness elite.
Showcase your collection on the world's most exclusive sustainable swim & activewear runway. Every package includes international agency models, full production, and professional deliverables.
Perfect for emerging designers ready to make their mark
Enhanced visibility for growing brands
Premium showcase for established designers
International exposure across multiple fashion capitals
Your own exclusive runway event
Select your tier based on collection size
Brand info and design aesthetic
Review and execute agreement
Payment plans available
Designer Bible & support
Partner with WOW — the only Miami Swim Week event at SLS LUX Brickell. Intimate access to 2,500 ultra-affluent VIPs.
All activations include digital promotion, brand logo on 4K LED wall, and social media content.
Let's create meaningful brand experiences that resonate with conscious consumers.
Showcase your haute couture swimwear on our exclusive runway, worn by international supermodels from the world's top agencies.
Apply Now →Partner with WOW to reach conscious consumers through our curated marketplace and wellness lounges.
Partner With Us →Align your brand with sustainability and wellness through strategic sponsorship that amplifies positive impact.
Explore Sponsorship →Lead yoga, meditation, healing workshops, or wellness panels. Share your expertise with our community.
Join Our Team →