Legal
Privacy Policy
Effective January 1, 2026
World of Wellness™ and Swim & Active Fashion Week™ (collectively, “we,” “us,” or “our”), produced by S.A.F.E. – Sports Active Fashion Entertainment Group, a SurfHouse company, respect your privacy. This policy explains what we collect, how we use it, and the rights you have under United States federal law and the laws of the State of Florida, including the Florida Digital Bill of Rights (Fla. Stat. § 501.701 et seq.).
Information We Collect
We collect information you provide directly when you submit an application (designer, sponsor, press, practitioner, or attendee), subscribe to our list, purchase tickets, or contact us. This may include name, email, phone number, mailing address, company, social handles, payment information, headshots, and portfolio materials.
We also collect limited technical information automatically when you visit our site, including IP address, device type, browser, referring URL, and pages viewed. We use cookies and similar technologies for essential site functionality and aggregated analytics.
How We Use Information
We use your information to review applications, deliver tickets and credentials, communicate event logistics, send updates you have requested, process payments, prevent fraud, comply with legal obligations, and improve our programming. We do not sell your personal information.
When We Share Information
We share information with vetted service providers who help us operate the event (payment processors, email and CRM platforms, hospitality partners, and accreditation systems). We may share with the National Hotel Miami Beach and official sponsors strictly for event delivery. We may disclose information when required by law, subpoena, or court order, or to protect the rights, property, or safety of guests, staff, or the public.
Your Florida Privacy Rights
If you are a Florida consumer, the Florida Digital Bill of Rights gives you the right to confirm whether we process your personal data, access a copy, correct inaccuracies, request deletion, obtain a portable copy, and opt out of targeted advertising, the sale of personal data, and certain profiling.
To exercise any of these rights, email privacy@worldofwellnessfestival.com. We will respond within 45 days as required by Florida law. You may appeal a denial within a reasonable period by replying to our response.
Children
Our site and event are intended for adults 18 and older. We do not knowingly collect personal information from children under 13 in violation of the Children’s Online Privacy Protection Act (COPPA). If you believe a child has provided us information, contact us and we will delete it.
Data Security & Retention
We maintain administrative, technical, and physical safeguards designed to protect your information. No system is perfectly secure. We retain personal information for as long as needed to fulfill the purposes described in this policy or as required by law.
Photography & Media at the Event
Attendance at World of Wellness™ and Swim & Active Fashion Week™ events constitutes consent to be photographed, filmed, and recorded, and to the use, publication, and distribution of your likeness in connection with the event, its sponsors, and S.A.F.E. Group marketing, in any medium worldwide, without compensation.
Changes to This Policy
We may update this policy from time to time. The “Effective” date above reflects the most recent revision. Material changes will be posted on this page and, where appropriate, communicated by email.
Contact
S.A.F.E. – Sports Active Fashion Entertainment Group
c/o World of Wellness™ Privacy
Miami Beach, Florida, USA
privacy@worldofwellnessfestival.com